Misfits Brewery - Brand & Packaging Concept

Misfits Brewery is a craft beer brand for the ones who don’t fit in and don’t care to. These are high-octane brews for risk takers, loud thinkers, and creative troublemakers. Each can is a riot of colour and character, designed to stand out in a sea of craft beer minimalism. The result is a rebellious identity that celebrates chaos, individuality, and flavour turned all the way up.

Character Concepts (Adobe Fresco)